by Denise Perron, DC and Joseph Ferrantelli, DC
Mobile Posture Analysis . . . Anywhere, Anytime!
PostureScreen Mobile is PATENT PENDING
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Dr. Denise Perron has a Bachelors Degree in Biology and received her DC degree from Palmer Chiropractic College in the middle 1980s. She ran a high volume practice in Montreal, Quebec, Canada from 1986 to 2001. Her interest is in posture digitizers and she has been working in that field since 2001. She is currently a consultant for business organizations and Chiropractors in Canada, USA, and Japan.
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Joseph R. Ferrantelli, D.C. graduated with honors from Florida State University in 1995 with a B.S. in Biological Sciences and earned his Doctor of Chiropractic (D.C.) degree from Life University School of Chiropractic, graduating Magna Cum Laude in March 1999. Dr. Ferrantelli is a distinguished Fellow of Clinical Biomechanics of Posture and a Certified Instructor for CBP® Seminars. Dr. Ferrantelli was named the “CBP® Chiropractic of the Year” by CBP® Seminars in 2002. Additionally, he has co-authored manuscripts published in top journals such as Spine, European Spine Journal, and JMPT. Dr. Ferrantelli is the webmaster for CBP® OnLine, www.idealspine.com and currently is in private practice in New Port Richey, FL.
Posture is easily identified. However, few people are aware of the negative consequences of poor posture on health and well-being. Poor posture is a serious problem that affects a growing portion of the population. A sedentary lifestyle combined with increasing automation helps contribute to the muscle atrophy and, distortions of the skeletal structure. Consequently, poor posture is pandemic in our society.
That being the case, why don’t we see more patients in our offices concerned about their evident poor posture? Is this because we ourselves do not understand the consequences of such problems? Of course not! Is it because we as chiropractors have done a poor job explaining the abnormal consequences of these problems and that the patient can not simply consciously “stand up straight” to correct them? We think so!
The problem is simply, that WE ARE NOT MAKING PATIENTS AWARE of the ill effects of bad posture and we offer no simple solutions for them to aid in their correction.
The time has come to expand our already existing product line to bring to chiropractors The Complete Posture Solution™ for their offices.
In this endeavour, we realized that doctors do need a “screening” tool, in addition to a valid and reliable tool for in-office clinical use, such as PosturePrint®. This new screening tool, known as PostureScreen™, is a stand alone product to be used wherever the doctor wishes to perform a screening.
For example, now you can perform educational screenings in malls, health fairs, etc. Importantly, following workshops, you can provide potential patients with a one page report for them to see a visual image of what they look like, consequently making them realize the urgency of correcting their posture. This helps them understand how posture may be responsible for their existing pains and then the report encourages the patients to get an evaluation at your office with the clinically valid PosturePrint® system. This is important so that when patients arrive in your office for their initial consult, they are now ready for comprehensive testing: chiropractic, orthopaedic, neurological examination, x-rays, and an assessment with PosturePrint®.
By implementing the PosturePrint® system during their examination, when it is time for their report of findings, they now see a much clearer clinical examination evidencing their problems with accurate measurements from normal. This clinical documentation now sets the stage for patients to demand solutions: corrective rehabilitative chiropractic care (such as traction and exercises) for in office and at home. Even more noteworthy, doctors using the PosturePrint® system soon realize that, during their examination of the patient, they too missed some important postural distortions of which the PosturePrint® is much more sensitive at finding.
From a distinctive marketing perspective, each PosturePrint® is unique to that patient, so this encourages friends and family members to compare their Mirror Image® Postural Exercises prescriptions and their severity of abnormal posture, i.e. their Posture Index® scores.
Most patients want to do something about their health and posture, but they simply don’t know where to begin. Now you can offer them personalized exercises for their six largest displacements that aid in supporting their adjustments, their course of care in the acute, corrective, and supportive phases of care. Also they will educate everyone else within their close network of communication that your office is the only place in town to go for these problems.
Mobile Posture Analysis . . . Anywhere, Anytime!
PostureScreen Mobile is PATENT PENDING
Developed for the Iphone, iPod Touch, and iPad
The Best Posture Analysis Software at a price that EVERYONE can afford! Your Investment starts at as low as the change in your pocket! It is ONLY $7.99 for the app and first 10 assessments, and then utilize for as low as 10 cents per evaluation. See why PostureScreen Mobile is the FASTEST growing posture analysis examination software on the market.
Get it now in the iTunes AppStore!
If you are a chiropractor, physical therapist, fitness trainer/professional or massage therapist who routinely performs postural assessments on prospective patients after workshops, health talks, or at spinal screenings, then PostureCo's PostureScreen Mobile is for you! This tool is intended to be a quick "express" postural assessment tool, in which you can quickly render findings to prospective patients, capture patient demographics, and print or email the prospective patient their findings.
